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The hope is that stars become next cash cows. They are graduated question marks with a market or niche leading trajectory. Stars are units with a high market share in a fast-growing industry.Question marks must be analysed carefully in order to determine whether they are worth the investment required to grow market share. If question marks do not succeed in becoming a market leader, then after perhaps years of cash consumption, they will degenerate into dogs when market growth declines. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows. They are a starting point for most businesses.
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#Bcg matrix car industry download
These units typically generate cash in excess of the amount of cash needed to maintain the business. Download Table 2 illustrates the BCG matrix for Workhorse. Cash cows is where a company has high market share in a slow-growing industry.Need to look at new markets or rebranding in order to ensure survival – industry analysis will dictate what steps need to be taken in terms of new opportunities (above) Strategy to expand into driverless/ digital disruptive areas and EV Within the Passenger Vehicles, Passenger Cars, Utility Vehicles and Vans grew by 7.87 percent, 6.25 percent and 6.4 percent respectively over last year.BCG Matrix Volvo is currently a cash cow – industry is characterized by high market share but with stagnant and declining sales volume (8.5% decline since 2002). It Generates high revenues and also requires huge cash for sustaining the Star position. Star suggests that Tata Motors gives the best profits and growth opportunities in the Tata group.
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As a part of Tata group, if we want to analyze the position of Tata Motors in the BCG Matrix, it would be a part of the group of “Stars”. It's otherwise called the Growth/Share Matrix. The overall Commercial Vehicles segment registered a growth of 9.6 percent as compared to the last year. The Boston Consulting Group's item portfolio matrix (BCG matrix), otherwise called the Growth/Share Matrix, is a vital arranging device that enables a business to consider development openings by inspecting its arrangement of items to choose where to contribute to suspend or create things. The sales of Passenger Vehicles grew by 7.6 percent over last year.
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During the year 2015-16, the automobile industry produced a total 23,960,940 vehicles including passenger vehicles, commercial vehicles, three wheelers, two wheelers and quadricycle in April-March 2016 as against 23,358,047 in April-March 2015, registering a marginal growth of 2.58 percent over the same period last year.
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